LinkedIn Marketing Strategy with AI: A 90-Day Plan

In the Vibe Marketing series—where emotion meets intelligence—LinkedIn isn't just another social channel. It's the room where your buyers already wear their professional hats, discuss real challenges, and look for credible voices. If you want pipeline momentum going into Q1 2026, you need a LinkedIn marketing strategy that blends consistent storytelling with smart AI tools.

LinkedIn has evolved from a job board to a content platform. That shift rewards brands that show up with a focused point of view, useful content, and human interactions. In this guide, you'll get a practical, AI-assisted LinkedIn marketing strategy, plus a 90-day plan, prompts, and metrics to turn your content into conversations—and conversations into leads.

On LinkedIn, your POV is your algorithm. Clarity of message drives visibility, engagement, and trust.

Why LinkedIn Is Your 2025 Content Powerhouse

LinkedIn's audience is intent-rich, especially in B2B. Decision-makers browse between meetings, teams discuss solutions openly, and employee voices can reach wide networks. As we close out 2025, buyers are consolidating their 2026 vendor lists. Your presence now sets the tone for next quarter's pipeline.

• High trust: People expect professional value, not viral fluff.
• Built-in distribution: Followers, connections, and employee advocacy create exponential reach.
• Native formats: Short posts, long-form articles, newsletters, video, and document carousels let you diversify without leaving the platform.

The opportunity: Build a LinkedIn marketing strategy that aligns business outcomes (leads, demos, sign-ups) with platform-native behavior (help-first education and authentic conversation).

Build Your Vibe-First LinkedIn Strategy

Vibe Marketing is about resonance: the emotional signal that makes your audience stop, feel seen, and respond. Combine that with data and AI, and you have a repeatable growth system.

Clarify Outcomes and Audiences

• Define one primary business goal: demo requests, qualified leads, or newsletter sign-ups.
• Identify 2–3 audience segments by role and trigger: "Director of RevOps evaluating attribution tools," "Founder seeking repeatable demand playbooks."
• Map problems to outcomes: For each segment, list top 5 pains and the promise your product solves.

Codify Your Point of View (POV)

Your POV is the spine of your content. It should be specific, slightly contrarian, and practical.

• What do you believe about the future of your category?
• What common advice would you challenge—and with what proof?
• What repeatable frameworks do you use with customers?

Create 3–4 content pillars that match your POV and buyer journey:

1. Insight and POV: Teach the market how to think.
2. How-to Tutorials: Short, actionable steps.
3. Social Proof: Customer stories and mini case studies.
4. Community and Culture: Team learnings, open questions, and values.

Message-to-Market Fit: The Signal Stack

• Hook: State the tension or misconception.
• Insight: Share the new way to see the problem.
• Proof: Data point, customer story, or screenshot.
• Prompt: A question or CTA that invites response.

Use this signal stack in posts, carousels, and videos. Keep paragraphs short and skimmable.

The 90-Day LinkedIn Plan (From Zero to Pipeline)

This plan assumes you have a company page, at least one subject-matter expert (SME) in "creator mode," and a CRM to capture leads.

Weeks 1–2: Foundation and Baselines

• Build your POV, pillars, and a 30-day editorial calendar.
• Refresh profiles: headline with promise, banner with clear offer, featured section with lead magnet.
• Draft 10 cornerstone posts: 3 POV, 3 how-to, 2 social proof, 2 community.
• Set metrics baseline: impressions, engagement rate, follower count, profile visits, inbound message volume.

Weeks 3–6: Consistency and Conversation

Cadence: 4–5 posts/week for SMEs, 2–3 posts/week for the company page.

• Alternate formats: short text posts, document carousels, and native video.
• Comment strategy: 20–30 meaningful comments per week on buyer-relevant threads.
• Employee advocacy: Provide a weekly "Share Kit" with suggested commentary snippets.
• Soft CTAs: Invite DMs, ask "want the template?" and offer value exchanges.

KPI focus: engagement rate, saves, comments, and qualified conversations started.

Weeks 7–9: Authority and Lead Capture

• Launch a monthly LinkedIn newsletter or long-form article series.
• Host a live session or AMA with a customer or internal expert.
• Publish 2–3 mini case studies (before/after, metrics, lesson learned).
• Introduce a lead magnet aligned to top-performing topics (e.g., checklist, workbook).

KPI focus: follower growth velocity, newsletter subscribers, lead magnet downloads, demo requests.

Weeks 10–12: Scale and Systematize

• Repurpose: Turn top posts into carousels, clips, and newsletter segments.
• Experiment: A/B test hooks, posting times, and CTA phrasing.
• Sales handoff: Create simple routing for inbound DMs and comments into your CRM.
• Quarterly review: Analyze performance by pillar; double down on what compounds.

KPI focus: qualified pipeline created, meeting set rate, cost per lead (time + tools), and influenced revenue.

AI Tools and Prompts Without Losing the Human Vibe

AI amplifies your strategy—don't let it erase your voice. Use it to draft, edit, summarize, and analyze patterns, then infuse lived experience and examples.

Content Ideation and Outlines

Prompt example:

You are a B2B head of marketing. Generate 20 LinkedIn post ideas for [ICP] facing [problem]. Organize by 4 pillars: POV, How-to, Social Proof, Community. Return: hook, 3 bullet insights, and a suggested CTA for each.

Drafting Posts in Your Voice

Prompt example:

Here are 5 of my recent posts (tone, style, phrases). Learn my voice. Now draft a 120–180 word LinkedIn post on [topic], using the Hook → Insight → Proof → Prompt structure. Offer 3 alternative hooks.

Carousels and Newsletters

Prompt example:

Transform this 200-word post into a 7-slide LinkedIn document carousel. Slide 1: big tension. Slides 2–5: steps. Slide 6: mini case. Slide 7: soft CTA to DM "Checklist".

Commenting and Community

Prompt example:

Summarize this thread in 1 sentence and propose a thoughtful 2-sentence comment that adds a new angle, avoids clichés, and invites discussion.

QA and Fact-Checking

• Use AI to flag jargon, passive voice, and unclear claims.
• Add real metrics and stories from your team and customers.
• Final pass: read aloud to ensure it sounds human.

Posting System, Formats, and Examples

Weekly Cadence (sample)

• Mon: POV post challenging a common belief.
• Tue: How-to carousel with a checklist.
• Wed: Customer story with one metric and lesson.
• Thu: Conversation starter question.
• Fri: Behind-the-scenes or leadership learning.

Post Templates

• POV Post: "Everyone says X. In 2025, that's a trap. Here's the shift: [3 bullets]. Proof: [1 data point]. What would you add?"
• How-to: "3 steps to [outcome] in under 30 minutes: [steps]. DM 'Guide' for the full workflow."
• Case Study: "How [role] cut [pain] by [metric] in 45 days. Before → After → Lesson → Next step."
• Community: "What's one thing you changed this quarter that actually worked? I'll share ours in the comments."

Format Tips

• Hooks: Put the tension in line 1; avoid clickbait.
• Paragraphs: 1–2 lines each to improve readability.
• Media: Use native documents and short videos for higher dwell time.
• CTAs: Alternate between discussion CTAs and value-exchange CTAs (DM for template).

Measurement, Optimization, and Lead Capture

Define success in layers: visibility, engagement, conversation, and pipeline.

Core Metrics

• Reach and Impressions: Are you being seen by the right audience?
• Engagement Rate: Comments and saves signal resonance.
• Follower Growth and Profile Views: Health of your attention engine.
• Conversations: Qualified DMs and inbound requests.
• Pipeline: Meetings set, opportunities created, influenced revenue.

Attribution That's Practical

• Use trackable offers (e.g., "DM 'Scorecard'") and log outcomes in your CRM.
• Ask "How did you hear about us?" on forms and record LinkedIn-assisted responses.
• Tag content pillars to spot which narratives create demand, not just clicks.

Feedback Loops

• Monthly: Identify top 5 posts by saves and qualified conversations; repurpose them.
• Quarterly: Retire low-performing pillars, strengthen winning angles, and refresh hooks.
• Sales Sync: Share top objections and wins; create posts that pre-answer real questions.

Bringing It All Together: Emotion + Intelligence

A high-performing LinkedIn marketing strategy blends the human vibe—clarity, empathy, lived experience—with intelligent systems—cadence, prompts, and measurement. As 2025 winds down, now is the moment to turn consistent, POV-driven content into Q1 pipeline.

Commit to 90 days. Use AI to accelerate, not automate your voice. Measure what matters. Most of all, show up with something to say—because on LinkedIn, the brand with the clearest point of view earns the conversation, and the conversation earns the lead.

Ready to start? Choose your goal, pick your pillars, and publish your first post today. Then iterate weekly. Your LinkedIn marketing strategy begins with that first useful insight—and compounds from there.