Sora 2 + Claude: The AI Video Framework for 1M+ Views

In a Q4 landscape where every scroll is a split-second vote, brands that blend emotion with intelligence are winning. This post breaks down a proven Sora 2 AI video framework—powered by Claude and Perplexity—that turns guesswork into a repeatable system for viral, short-form content.

If you're building campaigns for TikTok, Instagram Reels, or YouTube Shorts, this is your roadmap to engineer "vibes" that actually move people. In the Vibe Marketing series, we explore how data and storytelling work together. Today, you'll get the 3-tool workflow, a scoring rubric most creators skip, prompt structures for Hollywood-level outputs, and a 30-day plan to ship consistently during peak season.

When emotion meets intelligence, content stops scrolling and starts spreading.

Why Short-Form AI Video Wins Now

The most valuable currency in social today is retained attention. Platforms reward content that grabs the first three seconds, sustains curiosity, and compels shares and saves. AI video makes that possible at scale—if you approach it like a system, not a stunt.

• Novelty still hooks, but relevance and clarity keep people watching.
• Strong "first frame" and scene pacing matter more than production budgets.
• Emotional resonance (awe, surprise, relief, pride) outperforms generic spectacle.

In Vibe Marketing terms, your job is to match a precise emotional signal (the vibe) to a validated audience desire (the data). That's where this framework shines.

The 3-Tool Sora 2 AI Video Framework

This workflow has three stages: research, evaluation, and production. Use Perplexity for rapid audience and concept research, Claude for scoring and prompt engineering, and Sora 2 for cinematic outputs.

1) Perplexity as Your Research Agent

Start with evidence, not hunches. Build a research brief that maps proven triggers, content angles, and objections for your audience.

Use prompts like:

You are a research agent. For [audience] interested in [topic], identify:
1) Top psychological triggers (ranked) that drive scroll stops and shares.
2) 5 content frameworks that consistently perform (e.g., Before/After, Myth Bust, Micro-Case Study, Challenge, Tutorial).
3) Common objections or confusions to address in the first 5 seconds.
4) Language patterns and phrases that feel native to [platform].
Return a 1-page brief with bullets and examples.

Synthesize findings into a "Concept Grid" with three columns: Promise (what they get), Proof (why to believe), and Payoff (emotional resolution). You'll feed this to Claude next.

2) Claude as Your Concept Evaluator

Before you produce anything, score your ideas with a repeatable rubric. This is the secret weapon most skip.

Ask Claude to rate each concept 0–5 across:

• Hook Strength (first 3 seconds)
• Novelty/Distinctiveness
• Audience Relevance
• Emotional Resonance
• Shareability/Savability
• Visual Feasibility in Sora 2
• Retention Mechanics (pattern breaks, escalation)
• CTA Clarity
• Risk/Ethics (copyright, safety)

Prompt template:

Evaluate these 10 short-form video concepts for [audience] on [platform]. Score 0–5 for: Hook, Novelty, Relevance, Emotion, Shareability, Feasibility, Retention, CTA, Risk. Return a JSON list sorted by total score. Then rewrite the top 3 concepts to improve Hook and Retention by 20% without adding duration.

This step de-risks production and focuses your effort where it counts.

3) Claude as Prompt Engineer for Sora 2

Turn winning concepts into cinematic, production-ready prompts. Use a three-part structure: Vision, Aesthetic, Constraints.

Objective: Produce a 12–14s vertical short for [platform].
Concept: [1-sentence logline]

VISION (story beats)
- 0–1.0s: First-frame hook [visual action + surprising element]
- 1.0–5.0s: Setup [context + micro-proof]
- 5.0–10.0s: Escalation [pattern break + reveal]
- 10.0–13.5s: Payoff [resolution + CTA]

AESTHETIC
- Look: [style refs: documentary, kinetic macro, studio crisp]
- Camera: [handheld push-in, gimbal whip, drone tilt]
- Lighting: [high-contrast rim, soft key, neon accents]
- Palette: [muted neutrals + electric cyan]
- Motion: [fast cuts 0–3s, then 1.2s beats]
- Audio cue: [whoosh → click → subtle bass hit]

CONSTRAINTS
- 9:16 vertical, 12–14s duration
- Legible action in first 0.8s
- Safe, original imagery; avoid brand/IP likenesses
- Add captions, bold key phrases in 2–3 words
- Negative: no jitter, no uncanny faces, no text on faces

Have Claude output multiple variations with different hooks and pattern breaks. Then send your final prompt to Sora 2.

The Secret Weapon: Previz and Concept QC with Claude

Treat Claude like your creative director and audience simulator.

• Storyboard: Ask for a 6–8-frame visual storyboard with alt takes for the first frame.
• Comment Simulation: Have Claude generate 20 plausible viewer comments—positive, neutral, skeptical—to stress test clarity and risk.
• Hook Lab: Request five 3-second hook variations that express the same promise via different visual metaphors.
• First-Frame Audit: Ask, "Would this stop a busy scroller in 0.5 seconds? If not, why?"

Prompts to try:

Create a shot list with timestamps and camera moves for Concept A. Include alt hook options that raise curiosity without clickbait.

Simulate the top 15 audience comments after viewing. Identify confusion points and propose on-screen caption fixes.

This QC loop keeps your vibe aligned with intent while minimizing production rework.

A 30-Day Action Plan to Master the System

Consistency compounds. Here's a focused, four-week plan you can execute alongside holiday campaigns.

• Week 1 — Research & Map the Vibe

  • Use Perplexity to build a 1-page audience trigger brief.
  • Generate 20 concepts; score with Claude; keep the top 6.
  • Define your "Vibe Map": 2 core emotions + 1 visual motif that repeats across videos.

• Week 2 — Hook Sprints

  • Produce 12 hooks (6 concepts × 2 hook variants) in Sora 2.
  • Soft launch: post 1–2/day; track first-frame hold and completion rate.
  • Run a caption test: 2 styles per video (curiosity vs. outcome-first).

• Week 3 — Scale What Works

  • Expand the top 3 concepts into series: 4 episodes each.
  • Add pattern breaks every 2–3s; enhance micro-proof (stats, close-ups, diagrams).
  • Build a reuse library: B-roll motifs, transitions, sound cues.

• Week 4 — Optimize & Package

  • 80/20: double down on the top vibe; retire underperformers.
  • Create a brand open/close that's subtle and fast (<0.5s).
  • Document your winning prompt templates and scoring thresholds.

Daily cadence: 1 research refinement, 1 production block, 1 analytics review. Ship even on low-energy days—momentum beats perfection.

Common Mistakes That Kill Results (and Fixes)

• Skipping research: Guessing leads to generic hooks. Fix: Start with a trigger brief and objections list.
• Overstuffed prompts: Too many aesthetics create mush. Fix: Lock a single look and 1–2 motion styles.
• Weak first frame: Logos or talking heads get scrolled. Fix: Lead with action, dopamine, or visual contrast.
• No native edit: Cross-posting identical cuts underperforms. Fix: Trim beats to platform norms and caption styles.
• Thin audio: Sound sells motion. Fix: Design three consistent audio cues (hook, reveal, payoff).
• No captions: Silent autoplay is real. Fix: Bold 2–3 words per beat; never exceed 32 characters per caption.
• Ethics/IP blind spots: Don't mimic protected likenesses or brands. Fix: Use original, safe prompts and review risk in Claude.

Measuring Vibes: Metrics and Iteration

Keep analytics simple and creative-led.

• Hook Hold: % of viewers still watching at 3s
• Average Watch Time: Aim to beat your 30-day baseline by 10–20%
• Completion Rate: Especially for clips under 15s
• Shares and Saves: Early indicators of resonance
• Comments-to-Views Ratio: Signals conversation potential

Build a lightweight "Vibe Score" to compare variants:

Vibe Score = (0.4 × Hook Hold) + (0.3 × Completion) + (0.2 × Shares/Views) + (0.1 × Saves/Views)

Run a creative matrix: 2 hook styles (H1/H2) × 2 visual treatments (V1/V2) for each concept. Keep the winner, replace the loser, and iterate weekly. Over time, you'll codify what your audience can't scroll past.

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In a season defined by speed and saturation, this Sora 2 AI video framework puts rigor behind creativity. Research with Perplexity, score and engineer with Claude, and produce with Sora 2—so your ideas earn attention, not just impressions. That's Vibe Marketing in action: emotion amplified by intelligence.

Ready to operationalize it? Start your 30-day sprint, document your best prompts and rubrics, and keep testing. What's the one emotion your audience craves right now—and how will your next 3-second hook deliver it?