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How to Hit 1M+ Views with AI Video (Sora + Claude)

In 2025, short-form video is where brand vibes are made or broken. TikTok, Reels, and Shorts are no longer just awareness channels – they're where buying decisions start, trust is built, and communities form in real time. Yet most AI videos still feel like experiments: random prompts, random trends, random results.

If you've been "trying AI video" and getting a few thousand views here and there, you're not alone. The problem isn't the tools. It's the lack of a system that connects emotion, data, and creative strategy – the core of Vibe Marketing.

This post walks through a complete, practical framework for using Sora 2, Claude, and Perplexity together to create AI videos that are engineered for virality and aligned with your brand's emotional tone. You'll learn how to:

Validate ideas before you produce anything
Turn raw audience insights into scroll-stopping concepts
Prompt Sora 2 like a Hollywood director, not a random button-clicker
Follow a 30-day action plan to build a repeatable AI video engine

Why Most AI Videos Flop (Even with Great Tools)

AI video tools like Sora 2 are incredibly powerful, but power without direction just creates noise. Most creators and marketers fall into three traps:

Prompt roulette
They jump straight into Sora 2 and start typing prompts without a clear strategy, hoping something "hits."
No emotional anchor
The video might look impressive, but it doesn't connect to a specific feeling the audience cares about – curiosity, relief, pride, belonging, FOMO.
Zero validation
Concepts are never tested or scored. Every idea is treated as equal, even though only a few have real viral potential.

In Vibe Marketing, we flip this. Instead of asking, "What can we make with AI?" the question becomes:

"What emotions and stories move our audience – and how can AI amplify them?"

That's where the Sora 2 + Claude + Perplexity framework comes in.

The 3-Tool Framework: Sora 2, Claude, Perplexity

Think of these three tools as a mini production studio:

Perplexity – your research and insight engine
Claude – your strategist, scriptwriter, and evaluator
Sora 2 – your visual director and production house

Used together, they give you a complete pipeline from insight → concept → script → cinematic AI video.

Step 1: Use Perplexity as Your Research Agent

Before you write a single prompt, you need data-backed clarity on what actually resonates.

Use Perplexity to uncover:

Trending short-form topics in your niche
Psychological triggers that drive shares (awe, surprise, controversy, relief, status, identity)
Proven content frameworks like "before/after," "X vs Y," "myth-busting," or "day-in-the-life"
Real comments and language from your target audience

Example research prompt to Perplexity:

"For marketing leaders at mid-size brands, what short-form video topics and hooks have performed best in the last 90 days? Identify emotional triggers and give 10 hook formulas."

From this, you might discover that your audience engages most with:

"We tried X so you don't have to" experiments
Behind-the-scenes decision-making
AI tools used in real-world campaigns

Those aren't just "ideas" – they're starting points for repeatable formats.

Step 2: Use Claude to Generate and Score Concepts

Most creators stop at "I have an idea." Vibe Marketing demands more. We want validated concepts.

Use Claude in two roles:

Idea generator – Turn your research into 20–50 specific video concepts.
Idea evaluator – Score each concept for viral potential before you produce.

Example: Generating concepts

Feed Claude a short brief:

"You are a short-form content strategist for a B2B SaaS brand. Our audience: marketing directors. Goal: generate qualified leads. Tone: confident, clear, slightly playful. Based on these hooks and emotional triggers [paste Perplexity findings], generate 30 TikTok/Reels video concepts that could be produced with AI video tools like Sora 2. Include: working title, 1-sentence premise, key emotional trigger."

Now you have a pool of concepts. Next, you filter ruthlessly.

Example: Scoring concepts

Ask Claude to act as a viral concept evaluator:

"Score each of these concepts from 1–10 on: 1) pattern-breaking visual potential, 2) clarity of payoff, 3) emotional intensity, 4) shareability for our niche. Return a table with scores and a total score. Recommend the top 5 concepts and explain why."

This is the "secret weapon" most creators skip. Instead of guessing, you're using Claude as a strategic filter, ensuring only high-potential ideas move forward to production.

Turning Concepts into Sora 2 Prompts with Claude

Once you've picked your top concepts, it's time to translate them into production-ready prompts for Sora 2. This is where prompt engineering becomes creative direction.

The Anatomy of a High-Performing Sora 2 Prompt

A strong Sora prompt for short-form, viral-style content should define:

Scene and setting – where and when is this happening?
Character and emotion – who's in it, and what are they feeling?
Camera language – angles, movements, pacing
Visual style – cinematic, lo-fi, documentary, animated, surreal, etc.
Brand vibe – color moods, energy level, realism vs abstraction

Example Claude prompt to create Sora instructions:

"You are a creative director for AI video. Take this concept and turn it into a detailed prompt for Sora 2. Include scene description, characters, camera directions, and visual style that matches the tone: confident, modern, minimal, slightly playful. Optimize for a 15-second vertical video with a strong hook in the first 2 seconds. Concept: [paste chosen concept]."

Claude can output something like:

Hook (0–3s) – extreme close-up of a marketer staring at a chaotic dashboard, glitching numbers everywhere
Build (3–10s) – smooth camera pull-back to reveal an AI assistant calmly reordering the chaos into clean charts
Payoff (10–15s) – final shot shows a simple "before/after" split-screen of stress vs calm, with motion blur on the "before" side

You would then adapt that into Sora 2's specific syntax, keeping Claude as your creative partner while you refine the look and feel.

Aligning Visuals with Vibe Marketing

Your goal isn't just "viral" – it's on-brand virality.

Use Claude to ensure your Sora prompts are aligned with your brand's emotional signature:

If your vibe is sharp and premium, emphasize clean composition, controlled motion, and confident pacing.
If your vibe is warm and community-led, lean into softer lighting, handheld-style motion, and human-scale scenes.

Prompt Claude like this:

"Revise this Sora 2 prompt to better match a brand that feels premium, calm, and data-driven. Avoid loud colors or chaotic motion. Maintain the hook but express it in a more refined way. Prompt: [paste initial prompt]."

This keeps every video inside a consistent emotional universe – the essence of Vibe Marketing.

The 30-Day Action Plan to Master This System

You don't need months to turn this into a working AI video engine. Thirty days is enough to build a pipeline, refine your prompts, and see what actually moves your audience.

Week 1: Insight and Foundation

Define your core vibe: 3–5 adjectives (e.g., bold, optimistic, precise, rebellious).
Use Perplexity to map: trending topics, emotional triggers, and successful video frameworks in your niche.
With Claude, generate 30–50 video concepts based on those insights.
Use Claude's scoring system to narrow down to your top 10 concepts.

Week 2: Prompting and Production

For each of the 10 concepts, ask Claude to write:
- A 15–30 second script or narrative arc
- A detailed Sora 2 prompt specifying visuals and camera language
Produce the first 5 videos in Sora 2.
Publish them across your main platform (TikTok, Reels, Shorts) with:
- 2–3 hook variations
- Different captions that test angles (emotional, practical, contrarian)

Week 3: Data, Refinement, and Second Batch

Analyze performance: watch time, completion rate, replays, shares, saves, profile visits.
Ask Claude to interpret the results:

"Here are performance metrics for 5 short-form videos. Analyze patterns in hooks, topics, and visuals. Suggest why the top 2 performed better and how to improve the others."

Use those insights to:
- Refine your Sora prompt style (pace, complexity, framing)
- Evolve your on-screen text and hooks
Produce 5 more videos focused on what worked best.

Week 4: Systematize and Scale

Lock in your core formats – e.g.:
- "AI vs Human" comparison series
- "We tried X so you don't have to" experiments
- "60-second breakdowns" with cinematic visuals
Turn the workflow into a repeatable template:
1. Research with Perplexity (weekly)
2. Concept and scoring with Claude (batch)
3. Prompt Sora 2 using Claude-generated directions
Set a realistic publishing cadence (e.g., 3–5 high-quality AI videos per week).

By the end of 30 days, you'll have:

A proven framework from idea → research → concept → production
Real data on what kind of AI video your audience actually shares
A repeatable system you can hand off to a team member or scale with additional tools

Common Mistakes That Kill AI Video Results

Even with the right framework, a few pitfalls can quietly cap your views and conversions.

Mistake 1: Treating AI Outputs as "Done"

AI drafts are starting points, not final assets. If you're posting the first thing Sora 2 generates, you're leaving impact on the table.

Fix it:

Iterate 2–3 times on each prompt.
Use Claude to critique your own video:

"You are a social media strategist. I created this 15s AI video based on [describe]. Suggest 5 changes to improve hook strength, emotional impact, and clarity of payoff."

Mistake 2: Visuals Without a Clear Payoff

Pretty doesn't equal viral. Viral equals promise + payoff.

Every concept should answer:

What am I promising in the first 2–3 seconds?
What obvious payoff will the viewer get by the end?

If that's not clear, neither the algorithm nor the audience will reward it.

Mistake 3: Ignoring the "Human Layer"

Vibe Marketing is about emotion + intelligence, not replacing people. Some of the highest-performing AI videos still feature:

A human voiceover with personality
On-screen text that sounds like a real person, not a corporate script
A story grounded in real challenges, not generic AI demos

Blend AI visuals with human insight and tone. Let the tech amplify your message, not define it.

Bringing It All Together: AI Video as Vibe Engine

The brands that win in 2025 won't be the ones using the fanciest AI tools. They'll be the ones who use AI to amplify emotion, sharpen strategy, and tell braver stories.

By combining Perplexity for research, Claude for strategy and scoring, and Sora 2 for production, you're building more than a content workflow. You're building a Vibe Marketing engine:

Data reveals what your audience really feels and wants.
Strategy turns that into concepts engineered for virality.
AI video transforms those concepts into memorable, shareable experiences.

If your goal is to consistently hit 1M+ views – and convert those views into leads and loyal fans – the next step is simple: pick one audience, one emotional trigger, and run this framework for the next 30 days.

What kind of vibes do you want your brand to leave on someone's For You page this month – and what's the AI-powered story that will get you there?