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Scheduling

Master content scheduling to maximize engagement and reach.

Scheduling Options​

Immediate Publishing​

Post as soon as content is approved:

  • Best for: Time-sensitive announcements, breaking news
  • Use when: You need immediate visibility
  • Note: Still requires approval unless auto-publish is enabled

Scheduled Publishing​

Set specific dates and times:

  • Choose exact publishing moments
  • Coordinate multi-channel launches
  • Plan content calendar weeks ahead

Smart Timing​

Let AI determine optimal posting times:

  • Analyzes when your audience is most active
  • Considers timezone differences
  • Adjusts based on historical engagement data

Creating a Schedule​

Strategy Calendar View​

The Strategy Calendar shows your entire campaign timeline:

Week 1: Oct 7-13
├── Mon 10am: Instagram post + story
├── Wed 2pm: X thread
├── Thu 11am: Facebook post
└── Fri 3pm: YouTube video

Week 2: Oct 14-20
├── Mon 10am: Campaign check-in
├── Wed 2pm: Customer testimonial
└── Fri 3pm: Weekend promo

Drag-and-Drop Rescheduling​

Easily adjust your calendar:

  1. Click and hold any scheduled item
  2. Drag to new date/time
  3. Drop to update schedule
  4. Confirm changes

Posting Frequency​

Different channels have different optimal posting rates:

PlatformRecommended Frequency
Instagram1-2 posts/day + 3-5 stories/day
Facebook1-2 posts/day
X (Twitter)3-10 tweets/day
YouTube1-3 videos/week
TikTok1-3 videos/day

Campaign Phases​

Adjust frequency based on campaign stage:

Launch Phase (Week 1):

  • High frequency to build awareness
  • Multiple touchpoints per day
  • Cross-channel coordination

Growth Phase (Weeks 2-4):

  • Moderate frequency
  • Focus on top-performing content types
  • Maintain momentum

Sustain Phase (Month 2+):

  • Lower frequency
  • Evergreen content
  • Ongoing engagement

Time Zone Management​

Global Audiences​

Schedule content for different regions:

  • US Eastern: 9am, 12pm, 5pm
  • US Pacific: 8am, 12pm, 4pm
  • Europe: 9am GMT, 2pm GMT
  • Asia Pacific: 9am local time

Automatic Time Zone Adjustment​

3L3C can automatically adjust posting times based on:

  • Follower locations
  • Historical engagement patterns
  • Platform best practices

Bulk Operations​

Bulk Approval​

Approve multiple posts at once:

  1. Select posts from calendar
  2. Click "Bulk Approve"
  3. Choose publishing preference
  4. Confirm

Bulk Rescheduling​

Move multiple items together:

  1. Select posts to reschedule
  2. Click "Bulk Reschedule"
  3. Choose new timeframe
  4. AI redistributes evenly

Bulk Editing​

Update multiple posts simultaneously:

  • Add UTM parameters
  • Update hashtags
  • Change targeting
  • Modify captions

Smart Gap Filling​

Automatically fill empty calendar slots:

  1. Click "Smart Fill" on calendar
  2. Specify:
    • Number of posts to add
    • Content types (text, image, video)
    • Posting frequency
  3. 3L3C generates and schedules content
  4. Review and approve

Publishing Controls​

Approval Workflows​

Set who can publish:

  • Draft-Only: Nothing publishes without manual approval
  • Require Approvals: Specific team members must approve
  • Auto-Publish: AI publishes within your guidelines

Publishing States​

Track content status:

  • 🟡 Draft: Content created, not yet approved
  • 🟠 Pending: Awaiting approval
  • 🔵 Scheduled: Approved and queued
  • 🟢 Published: Live on platform
  • 🔴 Failed: Publishing error occurred

Pausing & Rolling Back​

Control after scheduling:

  • Pause Campaign: Stop all scheduled posts
  • Pause Channel: Stop posts on one platform
  • Cancel Item: Remove single scheduled post
  • Rollback: Unpublish and reschedule

Dependencies & Sequences​

Content Dependencies​

Link related posts:

  • Post B won't publish until Post A is live
  • Ensures logical content flow
  • Prevents out-of-sequence publishing

Campaign Sequences​

Create multi-step campaigns:

  1. Awareness → 2. Consideration → 3. Conversion
  • Each phase starts when previous completes
  • Automatic progression
  • Built-in delays between phases

Best Practices​

Optimal Posting Times​

Based on 3L3C platform data:

Weekdays:

  • Morning: 8-9am (commute time)
  • Lunch: 12-1pm
  • Evening: 5-6pm (after work)

Weekends:

  • Late morning: 10-11am
  • Afternoon: 2-3pm

Avoid:

  • Very early morning (2-6am)
  • Late night (11pm-1am)
  • During major events/news

Content Variety​

Mix content types throughout the week:

  • Monday: Motivational/week ahead
  • Wednesday: Educational/how-to
  • Friday: Behind-the-scenes/team
  • Weekend: User-generated content

Testing Windows​

Reserve some unscheduled slots for:

  • Trending topics
  • Real-time responses
  • Performance-based adjustments
  • A/B testing

Next Steps​