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Audience Targeting

Learn how to target the right audience for your campaigns with 3L3C's advanced targeting options.

Overview​

3L3C provides powerful targeting capabilities to ensure your campaigns reach the most relevant audience across all connected platforms.

Demographic Targeting​

Age & Gender​

Target specific age ranges and gender demographics:

  • Age ranges: 18-24, 25-34, 35-44, 45-54, 55-64, 65+
  • Gender: All, Male, Female, Non-binary
  • Mix and match: Combine multiple age ranges and genders

Location Targeting​

Target by geographic location:

  • Countries: Select from 190+ countries
  • Regions/States: Target specific states or regions
  • Cities: Major cities worldwide
  • Radius targeting: Target within X miles of a location
  • Language: Primary language spoken

Interest-Based Targeting​

Categories​

Target users based on their interests:

  • Business & Industry: B2B, SaaS, Marketing, Finance
  • Lifestyle: Fitness, Travel, Food, Fashion
  • Technology: Software, Gadgets, AI, Blockchain
  • Entertainment: Movies, Music, Gaming, Sports

Behavior Targeting​

Target based on user behavior:

  • Purchase behavior: Recent buyers, window shoppers
  • Engagement level: High engagers, casual users
  • Device usage: Mobile-first, desktop users
  • Time of day: Active morning, evening, or night users

Custom Audiences​

Upload Your Lists​

Import your own audience data:

  1. Go to Campaigns → Audiences → Create Custom Audience
  2. Upload CSV file with email addresses or phone numbers
  3. 3L3C automatically matches and creates a targetable audience
  4. Minimum 100 matches required for most platforms

Supported formats:

  • Email addresses
  • Phone numbers (with country code)
  • Customer IDs (for retargeting)

Lookalike Audiences​

Expand your reach with lookalike targeting:

  1. Select a source audience (min 1,000 users)
  2. Choose similarity level: 1-10% (1% = most similar)
  3. Select target country/region
  4. 3L3C finds similar users across platforms

Best practices:

  • Use your best customers as source
  • Start with 1-2% similarity
  • Test different similarity levels

Platform-Specific Targeting​

Social Media Platforms​

LinkedIn (B2B):

  • Job title, seniority, company size
  • Industry, skills, education
  • Groups and connections

Facebook/Instagram:

  • Detailed interests and behaviors
  • Life events (recently moved, engaged, etc.)
  • Device usage patterns

Twitter/X:

  • Interests, followers, keywords
  • Conversation topics
  • Engagement with specific accounts

Ad Platforms​

Google Ads:

  • Keywords and search intent
  • In-market audiences
  • Affinity audiences
  • Custom intent audiences

Display Networks:

  • Website categories
  • Contextual targeting
  • Placement targeting

Exclusions & Negative Targeting​

Exclude specific audiences:

  • Existing customers: Prevent showing ads to current users
  • Competitors: Exclude competitor employees
  • Previous converters: Avoid ad fatigue
  • Irrelevant interests: Filter out unrelated audiences

A/B Testing Audiences​

Test different targeting strategies:

  1. Create variations: Set up 2-4 different audience segments
  2. Allocate budget: Split evenly or weighted
  3. Run for 7-14 days: Gather sufficient data
  4. Analyze results: Compare CPM, CTR, conversion rate
  5. Scale winners: Increase budget on best-performing audiences

Audience Insights​

Track audience performance:

  • Reach: Total unique users reached
  • Frequency: Average times user saw ad
  • Engagement rate: Clicks, likes, shares per user
  • Conversion rate: Percentage who completed goal
  • Cost per result: Average cost per conversion

Best Practices​

Targeting Tips​

✅ Start broad, then narrow: Begin with wider targeting and refine based on data ✅ Layer targeting: Combine 2-3 targeting types for precision ✅ Test regularly: Audiences change; refresh targeting quarterly ✅ Use exclusions: Just as important as inclusions

❌ Avoid over-targeting: Too narrow = limited reach and high costs ❌ Don't ignore data: Let performance guide targeting decisions ❌ Skip single-dimension targeting: Combine demographics + interests

Brand Awareness:

  • Broad demographics
  • Interest-based targeting
  • Lookalike audiences (5-10%)

Lead Generation:

  • Job title + industry (B2B)
  • Interest + behavior (B2C)
  • Lookalike from email list (1-3%)

Retargeting:

  • Website visitors (last 30-90 days)
  • Engaged social users
  • Exclude recent converters

Troubleshooting​

Audience Too Small​

Issue: "Estimated reach: fewer than 1,000 people"

Solutions:

  • Expand geographic targeting
  • Broaden age ranges
  • Add more interest categories
  • Increase lookalike percentage

High CPM/Low Performance​

Issue: Ads are expensive with poor results

Solutions:

  • Refine audience quality over quantity
  • Test different interest combinations
  • Exclude irrelevant segments
  • Consider retargeting instead

Next Steps​